Minister Joof Hands over Equipment Worth D2M to Members of SheTrades


By Ndey Sowe

Mr Baboucarr Ousmaila Joof, the Minister of Trade, Industry, Regional Integration and Employment (MoTIE) on Monday, September 11 handed over equipment worth about two million dalasi to members of the SheTrades Hub at a ceremony held at the Ministry’s ground in Banjul.

The donation is funded by the Enhanced Integrated Framework Sustainability Support Project for Trade Development (EIF SSP) to empower women-led businesses in the country.

“My Ministry extends its heartfelt gratitude to the generous funder of this equipment, EIF SSP. Their commitment to supporting women-led businesses is commendable, and their partnership in this endeavour has been instrumental in making this initiative a reality. Together, we are fostering economic growth, equality and empowerment,” the minister commended the EIF SSP. 

Speaking further, Minister Joof informed the beneficiaries that this is the first batch of equipment that they are handing over to 21 outstanding entrepreneurs, with an additional 17 entrepreneurs set to receive their equipment by the end of September 2023 at a tune of three million dalasi.

According to him, the equipment represents a critical step forward in their mission to provide tangible support to the horticulture and fashion sectors that showcase the incredible potential of women entrepreneurs.

For our fashion entrepreneurs, he said, the tools donated to them will not only enhance their craftsmanship, but will also expand their capacity to create high-quality garments that stand out in a competitive market. In the horticulture sector, he added, the machines donated to them will revolutionize their operations, allowing for increased efficiency, product quality and market access.

The Trade Minister affirmed that this initiative is a testament to the government’s unwavering commitment to championing gender equality and creating a level playing field for all entrepreneurs. “We believe that when women succeed, our entire nation prospers and wins,” he said, encouraging the beneficiaries to harness the power of these tools to reach new heights of success.

However, Minister Joof reiterated their dedication to women-led businesses and the broader vision of an inclusive, prosperous future. 

“Together, we are building a nation where every entrepreneur, regardless of gender, has the opportunity to thrive,” he added. 

The beneficiaries commended the EIF SSP through the Ministry of Trade for the laudable support while assuring that the equipment would be put to good use.

Twenty-one women entrepreneurs from the horticulture and fashion sectors received a range of equipment that includes Single Needle Chain Stitch Machines, Buttonhole Machines, Embroidery Machines, Cover Stitch Sewing Machines, Industrial Machines, Sewing Machines, Grinding Machines, Dehydrators, Automated Packaging Machines, Solar Dryers, Stainless Metal Mixers among others.

About SheTrades HUB

The SheTrades HUB is a programme anchored at the Ministry of Trade, Industry, Regional Integration, and Employment under the Trade Directorate, and it is an initiative of ITC meant to provide support for women in business, providing a dedicated programme\platform that fosters growth, innovation, employment, and networking opportunities.

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